ADVER-TESTING

It's a Saturday night @ 10:00 P.M. More specifically, it's 2/14/2009 [Valentine's Day] and I'm watching the channel 5 10:00 P.M. news. You may ask why am I watching the 10:00 P.M. news on Valentine's Day, well that's another story.

Now on to the more important story. While watching the news, there was a very interesting segment on education. The segment focused on a California H.S. math teacher, particularly as it related to budget constraints and funding. Due to continued tough economic conditions, the teacher was only allotted $300.00 for the year to cover classroom expenses for his students. As you might imagine, this was not nearly enough to cover his classes for the entire year.

So, using some very interesting creativity, the teacher came up with the concept of "Adver-Testing". The concept entails reaching out to local business owners, and offering them the opportunity [for small donations] to advertise their business services on the students' test papers.

The marketing idea [which was a overwhelming success,] affords the local business owners to effectively reach out to their community and market their services, while at the same time helps provide much needed funds to the school. As a result of the initial success, other teachers within the school are using this same method to raise funds.